About Not As Cool As It Seems
We test appealing technology and privacy claims against the less glamorous details that determine whether they help.
Not As Cool As It Seems examines technology claims that sound decisive but become narrower under inspection. We ask what a feature changes, what it leaves untouched, who must still be trusted and which evidence could falsify the claim.
The point is not reflexive cynicism. Some tools are genuinely useful. A clear limit makes a useful tool easier to use well and a weak product harder to sell with vibes.
Articles are written and edited by the Not As Cool As It Seems editorial team. Corrections and questions go to editor@notascoolasitseems.com.