Welcome

Welcome to Not As Cool As It Seems.

Due to marketing hype, and astroturfing it is difficult to assess a product before purchase.

• Buying positive reviews on large websites.
• Paying bloggers for reviews or endorsements.
• Marketing companies employing individuals to post on public forums.
• Many other marketing practices.

Positive reviews of products are no longer valuable when researching a future purchase. Positive reviews are for entertainment and re-enforcing your desire to buy an item. Honest product comparisons of two closely matched items may help but as the links above indicate honesty can sometimes be hard to find.

Reviewers, professionals or consumers, can be unduly harsh or praising of a product for many reasons that is why here, in our product listings, we will try not to offer opinions, just factual point form lists to offset the marketing hype.

 What's this site for?

In short advertisers and marketers can tell you about a products features and its positive points, they won't hold back.

You can tell if a products' aesthetics and advertised features are what you are looking for.

We can tell you if a marketer was stretching the truth, if a feature falls short of expectations, if it is missing standard features you would normally expect in similar products or if certain features just don't work. We will list the negatives and the gotchas that most people don't find out about until after they have made the purchase. We will try to be factual and objective so you can make an informed decision.

We will also give you a voice in the market place.

We want your reviews, if you have made a purchase and you feel like you have been mislead by the marketing or the product has glaring flaws that you were unaware of before purchase then please come here, read the guidelines for a submission and then send us your product assessment.